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Responsive Websites are very important
in 2018 it's become vital for a website to be responsive from the get-go. You need to reach customers on any device that they use and responsive websites allow that to happen.
SEO
Another important aspect of a successful website is SEO. Do you utilized optimized title tags, heading tags, url structures, alt image tags, keyword research, etc?
Internal Linking
How you link tot other pages on a site has a huge impact on the success of those pages to obtain higher rankings. HubSpot has a tool called Topic Clusters which can help you map things to your most important pages.
LPO
LPO stands for landing page optimization. It refers to the practice of finding ways to streamline a users experience on a page while pushing them toward a very targeted outcome.
