Search Engine Optimization is often referred to as SEO. This is the process of maximizing the visibility of your website within search engines like Google and Bing.
Search engines use complex algorithms to rank websites for a given search query. When they determine that a website provides valuable content that is directly related to a user’s search, a link to that website may appear in the top results.
In order to maximize your website’s visibility, it is important to improve on page and off page factors. These typically include content, website structure, proper use of keywords, link building, and more.