Paid Search & Retargeting
I created paid search and retargeting campaigns that focused on a B2C product that cost between $2,000 – $4,000. Through continued optimization I have generated over $12.5 million in revenue while spending less than $250k on advertising.
This was made possible by:
- Optimizing Ad Copy through A/B testing
- Targeting branded and non branded keywords
- Geo-targeting relevant locations to increase efficiency
- Bidding aggressively on relevant keywords to improve quality score and average position
- Pausing keywords that are not generating conversions but see over 1,000 impressions and have a CTR < .5%.
Due to confidentiality agreements I am unable to provide details on who this work was performed for. Statistics are shown according to scale but these have also been adjusted to maintain confidentiality.
- Ad Creation
- Keyword Research
- Keyword Optimization
- Reporting & Analysis
- Landing Page Optimization
- Analytics & Reporting
- Lead Generation & Nurturing