Paid Search & Retargeting

Overview

I created paid search and retargeting campaigns that focused on a B2C product that cost between $2,000 – $4,000. Through continued optimization I have generated over $12.5 million in revenue while spending less than $250k on advertising.

This was made possible by:

  • Optimizing Ad Copy through A/B testing
  • Targeting branded and non branded keywords
  • Geo-targeting relevant locations to increase efficiency
  • Bidding aggressively on relevant keywords to improve quality score and average position
  • Pausing keywords that are not generating conversions but see over 1,000 impressions and have a CTR < .5%.

Client

Due to confidentiality agreements I am unable to provide details on who this work was performed for. Statistics are shown according to scale but these have also been adjusted to maintain confidentiality.

Skills Involved

  • Ad Creation
  • Keyword Research
  • Keyword Optimization
  • Reporting & Analysis
  • Landing Page Optimization
  • Analytics & Reporting
  • Lead Generation & Nurturing

AdWords (Revenue – Cost)

$12.2M

in revenue from Jan 2015 – April 2016

AdWords (CTR)

4% avg. CTR

increased average CTR from .25% to 4%

AdWords (Clicks)

198%

increase from 2014 – 2015

AdWords (Impressions)

110%

increase from 2014 – 2015

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